Q: I heard about your office doing a hearing aid noise reduction study. Is this a real study or just a marketing gimmick?
A: Admittedly, some hearing aid practices use fake “studies” to attract business. “We are looking for 30 people to try out a new hearing aid!” If the purpose of the study is simply to find out if you want to purchase hearing aids, it’s a marketing gimmick. Harmony Hearing doesn’t do this. When we perform studies, we are collecting data with the purpose of answering a research question. Our current study is evaluating the real-world performance of a new noise reduction technology. Participants are wearing new hearing devices for a period of 30 days, with and without the new noise reduction activated, and reporting on performance in noisy situations. Enrollment is still open. Details can be found at harmonyhearing.com/research.
Answered by Dr. Matt Perry, Au.D. – audiologist and owner of Harmony Hearing & Audiology, located in Festival at Bel Air, 5 Bel Air S Pkwy, Ste. 1411, Bel Air, MD 21015 – (410)569-5999