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Harford County Aegis “Ask A Doctor” – I heard about your office doing a hearing aid noise reduction study. Is this a real study or just a marketing gimmick?

Harford County Aegis “Ask A Doctor” – I heard about your office doing a hearing aid noise reduction study. Is this a real study or just a marketing gimmick?
May 2, 2011 Emily

Q: I heard about your office doing a hearing aid noise reduction study.  Is this a real study or just a marketing gimmick?

A: Admittedly, some hearing aid practices use fake “studies” to attract business.   “We are looking for 30 people to try out a new hearing aid!”  If the purpose of the study is simply to find out if you want to purchase hearing aids, it’s a marketing gimmick.  Harmony Hearing doesn’t do this.  When we perform studies, we are collecting data with the purpose of answering a research question.  Our current study is evaluating the real-world performance of a new noise reduction technology.   Participants are wearing new hearing devices for a period of 30 days, with and without the new noise reduction activated, and reporting on performance in noisy situations.  Enrollment is still open.  Details can be found at harmonyhearing.com/research.

Answered by Dr. Matt Perry, Au.D. – audiologist and owner of Harmony Hearing & Audiology, located in Festival at Bel Air, 5 Bel Air S Pkwy, Ste. 1411, Bel Air, MD 21015 – (410)569-5999